I’ll never forget the day LuLaRoe announced their new t-shirt dress, the Carly. I about went nuts over the pictures. I could see myself layering it with a long sweater, leggings and boots. Belting it with flats. Oh, the options were endless!
And then my friend scrunched her nose at me and said those words, “$50 for a t-shirt? Really?”
Honestly, I never even blinked at the price tag, and that’s a new one for me.
Why LuLaRoe Is More Than Money
LuLaRoe clothing runs from about $25 for leggings all the way up to $70 for a duster style sweater. Most of their dresses fall somewhere around $40-$60. Before LuLaRoe entered my life I was a career thrift store shopper, clearance rack stalker, and sale obsessed. If it wasn’t discounted, I wasn’t interested. If something didn’t fit quite right or look perfect–who cared? It was only $5.
When a friend of mine invited me to this LuLaRoe sale I eyeballed the prices, laughed and said, “Yeah, right.” I snagged a few pairs of leggings because I’d worn holes in my discount bin pairs and figured some prints could liven up my life. Little did I know…I was about to have a problem…
It started slowly enough.
A few more leggings.
I’ll try that skirt.
Might as well give that dress a whirl.
I like that print so much I don’t care what it’s on so long as I have it.
And then…I realized I was going whole weeks at a time with at least part of my outfits being a LuLaRoe thing.
Then a big life event happened for me in February: I was laid off from the same job I’d had for nine years. Nine. Years. And I was devastated.
That day I cried my eyes out, put on my favorite pair of LuLaRoe leggings and let myself be hopeless and miserable. The very next day I got up, put on the most rediculous outfit of leggings, a skirt, a tank top and a sweater possible and got to work. I was going to be a full time author, dang it, and the first thing I reached for on all occasions that week to make me feel better? My LuLaRoe.
First, yes, my outfit today is crazy, I'm aware of that. But, it's my first day as a full time author work outfit. I did this kind if thing when I first started working from home. I'd get up and get completely dressed before sitting down at my desk. The clothes and actions put me in the mindset of working. Yesterday I was let go from a career I loved. Today, I brushed my hair and teeth, put on real clothes and I'm going to write. I don't know if I will be able to stay a full time author, but I will make the most of this opportunity while I have it. The quote in my #DayDesigner is perfect for this new journey. "Motivation will almost always beat mere talent." Well. I'm motivated. I also like to eat. And I'd like to not wear crazy outfits, lol!! Readers, tough times are ahead, but the possibilities are endless.
Though there’s not really a “typical” person who wears LuLaRoe, I’m probably less typical than most. I’m weird. Out there. And still, this is a brand that speaks to me. I’ve found that, when I wear their clothing, when I compliment other people on their Roe and likewise receive compliments, I feel better about myself.
As a creative person, this is a big deal.
My state of mind, keeping myself thinking positive, is worth more than a $50 t-shirt dress.
And I’m not alone.
There are many other women out there who feel like I do.
Yes, I can hear you now. All the reasons why I’m silly, why $50 is still $50, and the rational is valid. And so is mine.
LuLaRoe makes clothing that has changed the way I feel about myself and the way I approach getting ready for my day. It’s created a more positive, happier person in me, and for that reason, I’ll gladly remain a loyal customer.