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Taco Bell’s New Drive-Thru Delivers Food Using Tiny Elevators

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Taco Bell is opening brand new locations that are drive-thru focused and have a cool futuristic feel to them.

Taco Bell

Some of the new locations are set to open as soon as this week and I can not wait to check one out.

One of the locations is in Brooklyn Park, Minnesota and it is two stories tall and uses an elevator-type delivery system to lower your order down to your car!

Taco Bell

They are referring to this as “Taco Bell Defy” and the hope is to have a more efficient food delivery system that takes less than 2 minutes!

The location has 4 drive-thru lanes to keep things running fast!

Taco Bell

They’re seriously little fast-food delivery elevators and I think the idea is pretty freaking brilliant, could we get Whataburger on board with this because those drive-thru lines are killer…

Taco Bell

The Border Foods team was facing challenges with streamlining the journey from order to meal hand-off, and the Vertical Works team presented a solution to not only address this, but also deliver a more impactful customer experience overall.

Vertical Works co-founder Mike Strommen said
Taco Bell

This new Taco Bell location also features digital screens where you can check in with QR codes for mobile order customers, as well as audio-video communication with Taco Bell employees that happen to be 2 stories above you.

Taco Bell

Out of the 4 lanes, 1 is still going to be you dealing face to face with an actual person in a traditional way.

Taco Bell

Taco Bell Defy is an incredible innovation for our brand, and one that’s meeting our consumer in a really unique way. With our bold goal of creating a two minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future.

Mike Grams, Taco Bell’s president and global COO

How cool!

Taco Bell

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