Pringles x Buffalo Wild Wings is real — and the three flavors actually make sense

Okay, so I am standing in the snack aisle, and I need you to understand that the snack aisle has become genuinely unhinged in the best possible way.

But this one stopped me. Pringles — the stackable crisp people — have teamed up with Buffalo Wild Wings, the largest sports bar chain in the country, to turn three of their actual wing sauces into potato crisp flavors. Not a vague “wing-inspired” thing. Specific sauces. With specific flavor notes. Starting in July.

The real question isn’t whether this exists. It does. The question is whether this is a snack you’d actually want — or just another limited-edition can you photograph for the ‘gram and then forget in your pantry forever.

So what are the three flavors actually supposed to taste like?

Pringles isn’t being vague about this, which I respect. Each flavor is meant to mirror a real B-Dubs sauce — not just gesture at it.

The Parmesan Garlic version goes after aged parmesan, roasted garlic, Italian herbs, a tangy citrus note, and a hit of red spice. That’s a specific flavor profile, and honestly one that translates really well to a crisp. Savory, herby, a little punchy.

The Medium Buffalo is the straightforward one — tangy Buffalo flavor with cayenne heat and a buttery finish. If you’ve ever eaten a bag of basic Buffalo chips and thought “needs more butter and acid,” this is theoretically that.

The Asian Zing is the most interesting of the three. Sweet heat, rice vinegar tanginess, chili pepper, soy sauce, ginger. It’s trying to do a lot, which is either going to be incredible or a little overwhelming. But what do I know?

Is this actually new, or have we seen a thousand collabs like it?

This is Pringles’ first flavor collab with a national restaurant brand in over five years — so no, it’s not just another one in a long line.

And there’s a real logic to the Buffalo Wild Wings pairing specifically. B-Dubs is built around sauces. Their whole thing is that you pick the sauce. So taking three of those sauces and putting them on a crisp isn’t a crazy leap — it’s almost obvious in hindsight.

That said, collab packaging exists to sell limited-edition cans. That’s the game. The question is always whether the product inside actually delivers, or whether you’re just paying for a novelty can that lives on TikTok for a week.

Is $2.69 a can worth it for a limited-edition collab?

At $2.69 per can, these are priced like regular Pringles, which takes most of the risk out of it.

You’re not being asked to spend $12 on a specialty bag to try something that might taste like cardboard. It’s regular Pringles money. That’s important. When limited-edition snacks are priced like they’re precious, it breeds resentment. When they’re priced like the normal version, you’ll actually buy them on impulse and find out for yourself.

That is the correct pricing strategy and I will not be taking questions.

Who is actually going to buy these, though?

Honestly? A lot of people.

Sports bar people who want the game day experience at home without leaving the couch — they’re buying the Medium Buffalo, no question. The Asian Zing is going to pull in anyone who’s been burned by snacks that promise “sweet heat” and deliver neither. And the Parmesan Garlic is just going to quietly be everyone’s favorite even though nobody will admit that’s the one they went for.

Plus anyone who’s going to a watch party, a tailgate, or a backyard situation in July needs approximately seven snack options and these are going to be on the table. That’s just math.

The case against: is this just a cash grab with a logo on it?

Fair question, and it deserves a real answer.

The argument against collabs like this is that they’re pure marketing — the product is barely different from what already exists, and the novelty wears off fast. A cynic would say Pringles already makes Buffalo-adjacent flavors and Parmesan-adjacent flavors, slapped a B-Dubs logo on it, and called it innovation.

That’s not entirely wrong. But the counter is that the sourcing here is specific — these are meant to replicate actual sauce recipes, not just vibes. The Asian Zing in particular has enough going on (vinegar, soy, ginger, chili) that it would be genuinely hard to replicate with existing Pringles flavors. If the chips actually taste like those sauces, the collab earns its existence.

According to the PR Newswire press release, Pringles and B-Dubs are framing this as a direct sauce translation — not just flavor inspiration. That’s a higher bar to clear, and they know it.

When and where can you actually find them?

Select retailers start carrying them in July. Nationwide rollout hits in September.

If you want to be an early tester, start checking the chip aisle at your usual spots this summer — or check out my rundown of the best snack collabs worth tracking if you want more context on how these things usually roll out. September for full nationwide means you won’t have to hunt too hard for long.

And if you are the type who needs something to snack on while you watch me spiral about food trends in real time, I also went pretty deep on the snacks that actually lived up to the hype vs. the ones that didn’t. This one goes on the watchlist until September.

Look, I’m not here to tell you the Pringles x Buffalo Wild Wings collab is going to change your life. It’s chips.

But the flavor lineup is specific enough to be interesting, the price point is reasonable enough to just try it, and the Asian Zing is either going to be a revelation or a disaster — and either way I want to find out. That’s what a good limited-edition snack does. It makes you curious enough to actually grab it off the shelf.

July. Keep your eyes on the chip aisle.

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