Serena Williams has a new Barbie, and the outfit is a very specific throwback: the green-and-white look from her 2005 Australian Open victory.
The Barbie Signature Role Models Serena Williams doll costs $45 at Mattel Creations. It comes with a tiny racket and tennis ball, a white skirt, and enough lime green to stand out on a very crowded Barbie shelf.
There’s a shopping detail worth knowing before you order: Mattel currently lists it as a preorder, while Target’s listing lists it for $44.99 and offered shipping when checked. Your pickup and delivery choices will depend on your location.
The little outfit has a lot going on
Mattel says the design is inspired by the outfit from Serena’s seventh major singles title. The green-and-white top has cutouts and mesh detailing, with a white skirt and matching headband, socks, and shoes.
The official close-up photos show the details better than the boxed view does. There’s the short lime jacket, the blue accents on the top, and those long green-and-white leg coverings above the sneakers. Even the dangling earrings made it into doll form.
It’s a fun choice for anyone who remembers that look. And if you’re buying it for someone who knows Serena but doesn’t know the outfit, there’s an actual tennis moment behind all that green.
What comes with the Serena Williams Barbie?
The doll has Mattel’s Athletic Made-to-Move body, along with the racket, ball, a display stand, and a certificate of authenticity. Carlyle Nuera designed the doll, and Charis Ceniseroz designed the packaging.
Mattel recommends it for ages 6 and up and notes that it can’t stand on its own, so keep the included stand if you plan to display it out of the box.
Where to get it
As of October 10, 2026, Mattel Creations lists the doll for $45, with preorder shipping on or before October 30. That is a shipping estimate, not a promise that it will arrive that day.
Target lists the same JJX58 doll for $44.99 and gives it an October 8 street date. Check the delivery or pickup estimate for your ZIP code if you’re buying it for a particular day. Prices and availability can change.
