Betty Crocker made purses that look like slices of cake, and apparently we were all supposed to be normal about that.
The Betty Ate Collection sold out in less than a day, according to the brand’s PR team. If you missed the first batch, there’s another chance: the cake-slice handbags return Thursday, September 10, 2026, at 9 a.m. ET on Betty Crocker’s official shop, while supplies last.
What do the Betty Crocker cake purses look like?
There are three designs inspired by the brand’s cake-mix flavors: Strawberry Cake, Yellow Cake, and Triple Chocolate Fudge Cake. Think pink layers, chocolate-looking frosting, and the kind of tiny decorations you would normally put on a birthday cake.
Only this time, the cake has a zipper.
The collection arrived alongside Betty Crocker’s refreshed packaging, so the bags coordinate with the cake-mix boxes. The strawberry version brings the pink; the yellow and chocolate versions lean into those contrasting cake-and-frosting layers.
How much are they, and what comes with one?
Each handbag costs $89 and comes with its corresponding Betty Crocker cake mix and frosting. You can carry the slice and bake the matching cake, which is a very specific level of outfit coordination.
The bags also include interchangeable cake-inspired accessories, including strawberries, birthday candles, and chocolate swirls. You can change the decorations instead of being locked into one frosted look.
When can you buy a Betty Ate handbag?
Set your reminder for September 10 at 9 a.m. Eastern—that’s 8 a.m. Central, 7 a.m. Mountain, and 6 a.m. Pacific. The official store currently lists the bags as sold out and confirms the second drop.
These are limited-edition accessories sold through the Betty Crocker shop. A restock announcement doesn’t guarantee how long any flavor will stay available, especially after that first sellout.
If your preferred birthday cake is strawberry with extra frosting, your purse situation may be about to get very personal.
Details and imagery provided by Betty Crocker; restock timing checked against the official store. This is a collection preview, not a hands-on review.
