Build-A-Bear is bringing Bearemy back into the spotlight. The brown bear who first appeared as the brand’s mascot in 1999 has inspired a new plush, and it arrived October 27, 2026.
This isn’t a box of original bears pulled out of storage. Build-A-Bear calls the new Bearemy a reimagined tribute to the mascot, launching its “30 Years of the Stuff You Love” celebration.
According to the company’s announcement, Bearemy is available in Build-A-Bear Workshop stores and online while supplies last. You can find the release through the anniversary collection.
Yes, the anniversary celebration is starting early
Build-A-Bear’s first Workshop opened in October 1997, which makes 2027 its actual 30th-anniversary year. Bearemy is the early kickoff, not a reason to question your math.
More vault and special-edition anniversary releases are due to begin in January 2027. Those are still ahead; Bearemy is the bear arriving now.
The donation runs beyond this launch
Build-A-Bear says it will donate $3 from every Bearemy sold from October 27, 2026, through December 31, 2027, to the Build-A-Bear Foundation, a U.S. nonprofit. That is a per-bear donation, not a discount on the purchase.
For fans who remember Bearemy, this release is a new version of a familiar face. The rest of the anniversary lineup will have to wait.
