PepsiCo says its Halloween Cheetos start with cinnamon sugar, then bring heat, tingling and a little fizz. That is a lot going on in one puff.
The flavor is Sweet Phantom Heat, and PepsiCo describes the puffs as starting sweet before building into heat, tingling, a numbing sensation and even a little fizz. The company says the experience varies from person to person.
The cinnamon sugar is only the beginning
According to PepsiCo, the flavor takes inspiration from compounds found in Sichuan pepper. Its FAQ says the sensations can intensify with more bites and may linger for several minutes to as long as 30 minutes after eating.
That is worth knowing before you open a bag expecting a gentle cinnamon snack.
The black-and-red bag also carries Blumhouse branding and a “Scan if you dare” QR code. The official campaign page has an age gate and warns that its content may be scary and is intended for mature audiences. Something to know before handing a phone over to a curious kid.
Where to look for them
PepsiCo announced a nationwide retail and TikTok Shop rollout beginning August 31. It did not give a price or a final sale date in that announcement, and local stock will vary.
For more seasonal snack ideas, see our Halloween food and treats guide.
