Dot’s just put honey and smoky chipotle on its seasoned pretzels, which is exactly the kind of snack-table escalation football season invites.
The new Dot’s Chipotle Honey Pretzels are a limited-time flavor built around sweet honey and smoky chipotle. The brand is launching them alongside its Original Seasoned Pretzel Twists as part of its fall football campaign.
What do Dot’s Chipotle Honey Pretzels taste like?
Dot’s describes the flavor as sweet honey with smoky chipotle. The bag calls the pretzels “sweet ’n spicy,” so this sounds less like a dare and more like the kind of heat that keeps you reaching back into the bowl.
That is the official description, not a taste test. No one at Totally The Bomb has tried them yet, so I am not going to pretend to know where they land on the spicy scale. Honey and chipotle is a pretty solid snack combination on paper, though: sweetness first, smoke behind it, then enough heat to keep a seasoned pretzel from disappearing into the rest of the game-day spread.
Caleb Downs is joining the Dot’s football campaign
Dot’s is pairing the new flavor with football star Caleb Downs for a campaign called “A Winning Season Tastes Like Dot’s.”
The football tie-in makes sense. These are not tidy little cocktail-hour pretzels. Dot’s has always made the kind of aggressively seasoned snack that leaves proof on your fingers, and Chipotle Honey sounds designed for a table full of dips, wings and people pretending they are only having one handful.
Where can you buy Dot’s Chipotle Honey Pretzels?
Dot’s says Chipotle Honey Pretzels are rolling out this fall. Prices may vary by retailer.
There is not a retailer-by-retailer list or a single price in the official release, so check your usual snack aisle before promising the whole football table a bag. But if you are the person who thinks plain pretzels could use a little drama, Chipotle Honey is the one to watch for.