Dutch Bros has entered Christmas cookie season, and the cookies are pulling double duty: there’s a new Sprinkle Cookie drink lineup and a tiny Christmas tree cake pop to go with it.
The Dutch Bros holiday menu launched November 1, 2026, with Merry Magic and Sprinkle Cookie joining returning Hazelnut Truffle and Candy Cane favorites. According to Dutch Bros’ official announcement, the seasonal lineup is available at all 1,225-plus locations while supplies last.
There are two very different directions here. You can go full cookie-and-coffee, or order blackberry, peach and cherry with holiday candy on top. Peppermint mocha people get their usual holiday lane, too.
Product photos: Dutch Bros.
Sprinkle Cookie comes as coffee, chai and more
The new Sprinkle Cookie pairs sugar-cookie-inspired flavor with Soft Top and holly sprinkles. The launch announcement highlights a Freeze, iced latte and iced chai.
The current seasonal menu goes further, listing a hot latte, hot chai and shake as well. So you don’t have to commit to a blended coffee just to get the cookie flavor.
One useful ordering detail: the Sprinkle Cookie Freeze contains espresso. It is a coffee drink, even with all those sprinkles doing their best dessert impression.
Merry Magic is the fruity one
Merry Magic combines blackberry, peach and cherry, finished with holiday candy. It comes as an iced or blended Rebel Energy Drink, a Myst Energy Refresher, or an iced or blended lemonade.
If chocolate and peppermint aren’t your thing, this is the new flavor to look at first. Choose the drink base when you order; Merry Magic names the flavor combination, not one single beverage.
Yes, there’s a Christmas tree cake pop
The Holiday Sugar Cookie Cake Pop is shaped like a Christmas tree, coated in white chocolate and decorated with drizzle and sprinkles. Dutch Bros calls it its first holiday-themed food offering.
A tree-shaped cookie-flavored cake pop next to a cookie-flavored coffee is a fairly committed holiday order. The cake pop is new this season, alongside the two new drink flavors.
Candy Cane and Hazelnut Truffle are back
Candy Cane brings peppermint and chocolate milk together with Soft Top and candy cane sprinkles. The announcement names hot and iced mochas, mocha Freeze, mocha cold brew and hot cocoa; the seasonal menu also lists chocolate milk.
Hazelnut Truffle combines hazelnut and chocolate milk with Soft Top and caramel drizzle. Hot or iced mocha and mocha Freeze are the launch highlights. The current menu also lists mocha cold brew, hot cocoa and chocolate milk.
For the quickest choice: Sprinkle Cookie is the new cookie-inspired option, Merry Magic is the new fruit blend, Candy Cane is peppermint and chocolate, and Hazelnut Truffle is hazelnut and chocolate with caramel on top.
When can you get the Dutch Bros holiday menu?
The lineup is available now following its November 1 launch. Dutch Bros says while supplies last; its announcement does not give one exact end date or nationwide drink price. Check your shop’s menu before planning around a particular item.
The seasonal cups are part of the rollout, too. Dutch Bros says there are nine holiday designs, including versions for kids and pets.
If you’re comparing coffee runs, our 2026 holiday-drinks calendar tracks the different launch dates. We also have the full Dunkin holiday lineup and Starbucks holiday menu.
