FAO Schwarz has an official U.S. Amazon storefront with a curated selection of plush animals, musical toys, building sets, and creative-play gifts. The brand announced the store on September 18, 2026.
And yes, there’s a giant floor piano.
I would like to apologize in advance to whoever thought Christmas morning was going to be quiet.
We’re talking about the toy store with the enormous stuffed animals and the kind of toys that make you forget you were supposed to be shopping for someone else. And now you can browse a selection of them on Amazon without planning a trip to New York.
This is very good news for Christmas shopping. My ability to stay on task is another matter.
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Which FAO Schwarz toy would I pick?
The piano wins for the big Christmas-morning reaction. The capybara wins on cuteness. If you’re shopping for a particular kind of kid, here’s where I’d start.
| Toy | My pick for | What you get |
|---|---|---|
| Giant Dance Mat Piano | Big musical gift | 24 keys, record and playback, folds for storage |
| Adopt-A-Pets Capybara Plush | Stuffed-animal fan | Plush capybara with an adoption certificate |
| Mini Handbag Four-Pack | Little accessories | Four working mini purses with clip-on hardware |
| 75-Piece Wooden Castle Blocks | Build-it-yourself play | Wooden towers, turrets, arches, and bridges; ages 4+ |
| Light-Up Fashion Tracing Tablet | Drawing and outfit design | 10 mix-and-match templates, eight markers, built-in storage |
| 16-Inch Soldier Bear | Classic FAO Schwarz look | Red soldier uniform, black hat, embroidered details |
These are picks from the listings and product photos, rather than toys I’ve tested at home. Check the selected version, age label, seller, and current price before buying.
The FAO Schwarz Giant Dance Mat Piano gets first place
Yes. The one you play with your FEET.
This dance mat stretches more than eight feet long and has 24 keys, built-in songs, and a record-and-playback feature. So the living room can become a concert venue. Whether anyone requested a concert is apparently beside the point.
Would I want to hear the same tiny composition 47 times? Probably not. Do I understand why a kid would lose their entire mind over this? Absolutely.
It also folds up. A useful detail when the musician’s parents would eventually like their floor back.
Shop the Giant Dance Mat Piano on Amazon
We need to discuss the Adopt-A-Pets Capybara Plush
LOOK AT THAT FACE.
The Adopt-A-Pets capybara comes with an adoption certificate, which is an extremely effective way to make a stuffed animal feel like a new member of the household.
A plush capybara is already cute. Giving it paperwork? Ridiculous. I approve.
Shop the Adopt-A-Pets Capybara Plush on Amazon
The Mini Handbag Four-Pack. I have no defense.
These are miniature purses with little handles and gold-tone clips. And they actually open.
You get four styles inspired by FAO’s Chelsea, Prince St., NoHo, and Hudson bags. Clip one to a backpack, put a few little treasures inside, or spend an unreasonable amount of time deciding which tiny bag goes with which bigger bag.
Does a backpack need its own purse?
Look, we have already established that I have no defense.
Shop the Mini Handbag Four-Pack on Amazon
These 75-Piece Wooden Castle Blocks are just plain pretty
This is the one I’d pick for the kid who wants to build the whole kingdom.
The 75-piece wooden set has turrets, arches, bridges, and towers. Follow the included design guide or rearrange everything until the royal family has a floor plan they can agree on.
I like that it’s a pile of possibilities. The finished castle doesn’t have to look like the box. It’s labeled for ages four and up.
Shop the 75-Piece Wooden Castle Blocks on Amazon
A Light-Up Fashion Tracing Tablet for the kid with clothing opinions
The light-up tracing tablet comes with 10 mix-and-match fashion templates and eight markers. Trace an outfit, color it, then start making very important decisions about the next collection.
This feels like the gift for the kid who has OPINIONS about clothes. Finally, a place to put all those opinions besides the argument about getting dressed.
The supplies store inside the tablet, too. I appreciate a craft set with at least a plan for where the markers should live.
Shop the Light-Up Fashion Tracing Tablet on Amazon
The 16-Inch Soldier Bear brings the toy-store magic
The red uniform. The black hat. The little gold details.
This 16-inch bear looks like he takes his job at the toy store very seriously, and I respect that.
If you want the classic FAO Schwarz look, he’s my pick. Put him under the tree and he practically has the Christmas morning assignment handled.
Shop the 16-Inch Soldier Bear on Amazon
You can browse more in FAO Schwarz’s Amazon storefront. Prices and availability can change.
If this is your kind of shopping rabbit hole, there are more finds in These Things Are Better Than Your Things.
I’m still thinking about the floor piano.
Someone else can explain it to the downstairs neighbors.
