Target’s new fragrance line includes a perfume you can clip to your bag. Yes, the bag charm has a job.
The $20 Haeze Solid Fragrance comes in a little tube with a clip-on cap. It’s perfume in solid form, not a miniature spray bottle.
The pink Petal Pusher version pictured here was listed at $20 when checked. Its product page describes a floral scent with pink pepper, bergamot zest and cashmere wood.
The $10 starting price is for a candle
Target announced Haeze for a November 1, 2026 launch online and in select stores. The collection’s advertised starting price is $10, but that buys a candle, not the full perfume bottle.
Here’s the launch-price breakdown:
- Scented candle: $10
- Clip-on solid fragrance: $20
- Discovery set with five Eau de Parfum minis: $20
- Body, Hair & Linen Mist: $25
- Eau de Parfum: $49
If you’re choosing by format, the solid is the one with the bag clip. The discovery set is the option for comparing all five scents before choosing a full bottle. Target’s Petal Pusher Eau de Parfum listing showed $49 for 1.7 fluid ounces when checked.
Five scents, without the blind-buy poetry
Using Target’s scent descriptions: & Only This leans amber and softly spiced; Petal Pusher is floral; Down Pour takes the fresh, rainwater-and-greenery route; Ember Noir pairs woods with vanilla; and SPF 1987 has tropical coconut, banana leaf and sea salt notes. SPF 1987 is the fragrance’s name, not a sunscreen claim.
Check your selected scent, store and delivery address before ordering. Prices and availability can vary, and “select stores” does not mean every Target has the full lineup.
