Hello Kitty is getting the LEGO treatment. There goes the shelf space we were pretending to save.
LEGO and Sanrio announced a new partnership to bring Hello Kitty and Friends into brick form, with the first products arriving in 2027.
Official LEGO and Sanrio partnership teaser artwork. © 2026 The LEGO Group. © 2026 SANRIO CO., LTD.
Hello Kitty bricks are officially happening
The agreement is a multiyear partnership, so this is bigger than one isolated collaboration. The announcement names Hello Kitty and promises other fan-favorite characters from her world.
That is plenty to get excited about. It’s also where the confirmed details stop.
We still need the actual set reveal
There are no individual set names, prices or exact release dates in the announcement. A 2027 launch does not mean January 1, and a partnership with Sanrio does not confirm a separate set for every character.
If you’re already mentally building a Kuromi shelf, keep that on the wish list until LEGO shows the lineup. For now, LEGO’s Sanrio page is the place to watch.
Hello Kitty is headed for the brick aisle. The dangerous part comes when we find out how many boxes that means.
