The Heeler family’s backyard is a backpack now, complete with a fuzzy green tree you can lift to see what’s hiding underneath. Apparently, putting Bluey on a bag was only the starting point.
Loungefly’s new Bluey’s Backyard Light-Up Mini Backpack is $90 on its U.S. site. The design puts Bluey, Bingo, Bandit and Chilli beneath a big, layered tree, with little lanterns that light up around them.
The tree has a little surprise
The green canopy has a fuzzy chenille texture and tiny red flowers. In Loungefly’s photos, two sections lift to reveal details tucked into the branches, including a red balloon. It is a small peekaboo moment built right into the bag.
The artwork continues around the sides and back. Loungefly lists polyurethane construction, adjustable shoulder straps, a top handle and coordinating lining. It measures 9 inches wide, 10.5 inches tall and 4.5 inches deep, so check those dimensions if you have a particular everyday bag size in mind.
There’s a matching wallet, too
The Bluey’s Backyard Zip-Around Wallet is $42 and carries the same leafy backyard look. Inside are four card slots and a clear ID slot.
That puts the backpack-and-wallet pair at $132 before tax. Both were available to add to cart on Loungefly’s U.S. site when checked on October 9, 2026.
The $20 charms come with a catch
The collection also has $20 mystery mini backpack keychain charms. Each tiny bag is about 3 inches tall and has a lobster hook for clipping onto another accessory. A backpack for your backpack. Of course.
There are six possible characters: Bluey, Bingo, Lucky, Rusty, Muffin and Coco. You receive a random one in mystery packaging, rather than picking your favorite. Loungefly also warns that buying multiple mystery items can result in duplicates.
If this is a gift for someone who specifically wants Bingo, keep that part in mind. The $20 price is for one surprise charm, not the whole group in the photo.
