SNICKERS has entered the footwear conversation, and the shoes look like they belong in a trick-or-treat bag with a very generous budget.
The candy brand and adidas have announced chocolate-brown ADIZERO ELECTRIC + II football cleats with a SNICKERS lace charm and a bright green insole. They are set to launch in the U.S. on October 10, 2026, for $180.
The little candy-bar charm is doing a lot of work here. A brown football cleat is one thing. A brown football cleat wearing its own tiny SNICKERS is a commitment to the bit.
The Halloween detail is inside the shoe
In the official announcement from Mars, the brands describe the green insole as the Halloween twist. The supplied photo also shows tan adidas stripes against the brown upper, with a large ADIZERO design across the sole in the familiar blue, white and red color combination.
The result is recognizably candy-inspired without turning the entire shoe into a giant wrapper. That is probably the right amount of snack for something you are supposed to run in.
Where the cleats will be sold
Mars says the limited-quantity release will be available exclusively through adidas’ U.S. football-cleats shop beginning October 10. These are football cleats, so check the product’s sizing and playing-surface guidance before deciding they belong in your everyday shoe rotation.
The announcement does not give a launch time. A date on the calendar is useful; assuming a midnight drop would be guessing.
The matching candy is a separate promotion
There are also limited-edition SNICKERS x adidas bars, but the announcement describes those as sweepstakes prizes rather than a regular candy-aisle release. Buying the cleats is not described as including the bars.
So, yes, there is a $180 way to wear your candy loyalty on the football field. The actual Halloween candy budget can remain a separate conversation.
