Circling half the toy catalog is a time-honored holiday tradition. Target’s new wish-list scanner could make the next step easier for the adult who has to turn all those toy requests into a shopping list.
In its October 5 announcement, Target introduced a feature that turns a handwritten wish list made from its printed holiday catalog into a digital list in the Target app.
How the paper catalog connects to the app
Target says you can scan a handwritten list created from the printed catalog to make a digital version. Its announcement doesn’t explain where to find the scanner in the app or how it handles hard-to-read handwriting. Keep the paper list handy so you can check what made it onto the digital one.
There’s also a shortcut for the kid who points at a picture and says, “That one.” Each page of the physical catalog has a QR code that opens the matching digital page.
The digital catalog has nearly 500 toys, games and gifts
The Holiday Kids Catalog is available on Target’s website and in its app for phones and tablets. Target says it includes toy demonstrations and creator video reviews, with browsing by characters, interests and play styles.
According to Target, you can double-tap an item to save it to a wish list or add it to your cart. You can then share wish lists with the other gift-givers in your family.
Before sending a list around, have kids narrow down their favorites and pick a budget. Check the exact toy, size or version before ordering, then coordinate with the other shoppers. A wish list is a starting point; it doesn’t have to become a purchase order.
