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Amazon’s New Docuseries ‘LuLaRich’ Just Proved I Was In A Cult

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Oh man you guys, this is a LOT to unravel and honestly, it’s a hard pill to swallow…

Prime Video

If you haven’t heard by now, Amazon has a new docuseries called ‘LuLaRich’ which dives into the multi-level marketing company, LuLaRoe and if you haven’t watched it, get ready for a wild ride.

Prime Video

For those that don’t know, LuLaRoe is a clothing company owned by Mark and Deanne Stidham. The company is set up as an MLM where people can join by paying for inventory (clothing) which is purchased at wholesale prices and resold to consumers at retail prices.

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Sounds innocent enough, but it’s really not.

I actually binged watched it with my husband last night because I was curious to see what exactly would be exposed of LuLaRoe.


Prime Video

Because I was part of their cult. Man, saying that out loud really sounds crazy but it’s true.

Yes, I was part of LuLaRoe from May 2016 to October 2018. And by being “part” of LuLaRoe, I mean I drank all the Kool-Aid and was into all the things.

Like many other retailers, I truly believed I was making a difference and helping people, particularly other women. I whole-heartedly believed I was helping people by bringing them affordable and comfortable clothes that made them look and feel amazing.

Prime Video

But it wasn’t until 2018 when I really started to wake up and realize that I was part of a cult. That instead of helping people, I was actually hurting people. I was ruining their lives and I had to get away from it.

And that is exactly what this Amazon Docuseries brings to light. The darkside of being part of LuLaRoe.


Honestly, watching the docuseries just further confirmed my belief – I was part of a cult. You’ll understand what I mean when you watch the series.

So, if you haven’t watched ‘LuLaRich’ yet, drop what you’re doing and go binge watch it. While I don’t think the series fully portrays just how bad LuLaRoe was/is, I do think it helps explain what so many of us former retailers felt being part of this pyramid scheme.


‘LuLaRich’ is from the creators of Hulu’s “Fyre Fraud” and is a true-con docuseries about LuLaRoe, the women’s internet apparel company that went from fast-growing retail phenomenon to alleged viral multi-level marketing scam.

You can now watch the 4-part series on Amazon Prime now. You can also check out the trailer below.

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