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Blue Buffalo Has Game-Day Dog Treats—and the Little Footballs Arrive November 2

Totally The Bomb game-day collage with Blue Buffalo’s original Nudges recipe photograph and the November 2 Health Bars launch date
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The dog who watches every snack leave the coffee table finally has a game-day lineup of their own.

Blue Buffalo’s limited-edition Game Day Nudges are here, with football-themed bags in Steak Grillers, Chicken Jerky Cut and Chicken Pot Pie flavors. The little football-shaped biscuits are coming later—and that’s the detail to catch before you go shopping.

Blue Buffalo Nudges Steak Jerky Cuts bag beside jerky treats decorated with white football laces
Blue Buffalo’s recipe photo shows decorated Nudges jerky—not the upcoming Health Bars or the new limited-edition bags. Photo: Blue Buffalo.

Game Day Nudges are available now

According to General Mills’ September 9 announcement, the themed Nudges bags are available at participating retailers nationwide, both in stores and online.

Check your retailer for local selection and pricing; the announcement doesn’t set one nationwide price. You can also browse Blue Buffalo’s game-day treat lineup.

The football-shaped Health Bars arrive November 2

Health Bars Touchdown Treats are the separate, football-shaped biscuit release. They’re Bacon, Egg & Cheese flavored and are due at retailers nationwide on November 2, 2026.

So if your goal is a themed bag for this weekend’s couch companion, look for Nudges. If it’s the ready-made little football biscuits, mark November 2. Two launches, two shopping dates, one very interested dog.