Apparently Buddy the Elf has moved on from putting syrup on spaghetti and is now just taking over the entire grocery store.
General Mills has a limited-time Elf holiday lineup out for 2026, and it is not one lonely cereal box sitting on a shelf. There are six different products across Chex, Pillsbury, cereal and Fruit by the Foot.
There is Maple Syrup Chex because of course there is
Maple Syrup Chex Cereal is exclusive to Walmart and made with real maple syrup, which may be the most aggressively Buddy the Elf thing anyone could have done here.
General Mills also has a Chex Party Mix Holiday lineup made with Rice, Corn, Wheat, Cinnamon, Chocolate and the new Maple Syrup Chex. If you buy three participating boxes in one transaction by December 31, 2026, the brand says you can submit your receipt for a limited-edition Elf holiday tin, while supplies last and subject to the promotion terms.
Pillsbury got in on this too
Pillsbury Elf Cinnamon Rolls with Maple Icing are exactly what they sound like: soft cinnamon rolls with maple frosting in festive Elf packaging.
Then there is Pillsbury Ready-to-Bake Elf Shape Sugar Cookie Dough. The box comes with 20 pre-cut cookies, each topped with Buddy’s green-and-yellow hat. Pillsbury says the dough is safe to eat raw or baked, which feels like information I absolutely did not need to be trusted with.
And yes, Elf cereal is back in the mix
Elf Cereal has sweetened corn cereal with marshmallows shaped like Buddy’s hat, snow globes and stockings.
There are also Fruit by the Foot Elf Mini Feet in a Buddy’s Berry Tie-Dye flavor, because apparently even stocking stuffers have been recruited into this operation.
The whole lineup is limited-time
General Mills says the Elf products are available now nationwide for the holiday season, with Maple Syrup Chex exclusive to Walmart. As always with seasonal grocery stuff, exact inventory can vary by store.
You can see the current Pillsbury Elf cookie dough here, and the Chex tin promotion details are at ChexTins.com.
Source: General Mills PR materials and current General Mills/Pillsbury product information.
