PRIMA’s new Peanut Butter protein bars are available online, but don’t head to the grocery store looking for them just yet. The brand’s announced store dates come later.
The Peanut Butter listing on PRIMA’s website is live as of October 22, 2026. According to launch information shared by the brand’s PR team, Kroger is slated to follow on November 7, then Sprouts on December 14. Those are announced rollout dates, not a guarantee that every location will have stock.
What is different about this flavor?
The brand says this is its first bar with actual peanut pieces. The supplied product photos show white wrappers with a yellow Peanut Butter flavor label, so that is the package to look for rather than one of the existing flavors.
The product label lists 21 grams of protein, 230 calories and 12 grams of added sugar per 57-gram bar. Ingredients include whey, bovine collagen, honey, peanuts, beef tallow and egg yolk. This is not a plant-based bar. The label says it contains milk, egg and peanuts, so check that before adding a box to your cart.
When should you look for it?
The online listing has a seven-bar box for $27.93, which works out to $3.99 per bar before any applicable shipping and tax. That is the current online box price, not the suggested single-bar retail price.
The PR team lists a suggested single-bar retail price of $3.69. Actual store prices and availability may vary. If you would rather try one bar than order a box, keep the later retailer dates in mind and check your local store before making a trip. We have not taste-tested this flavor.
