Toys R Us Is Planning To Open Stores Again in The U.S. This Year and I’m Freaking Out

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OMG!! I am so excited! Especially for kids everywhere!!

Toys R Us is coming back!! It is about time we have a kid’s toy store back!!

Toys R Us’s New Owner Is Planning To Open Stores Again in The U.S. and the kid in me is freaking out!!

It was announced yesterday that the Brand management company WHP Global announced it has acquired a controlling interest in Tru Kids, the parent company of the Toys R Us and Babies R Us brands.

“We’re in the brand business, and Toys R Us is the single most credible, trusted and beloved toy brand in the world,” Yehuda Shmidman, chairman and chief executive officer of WHP, said in an interview. “We’re coming off a year where toys are just on fire. … And for Toys R Us, the U.S. is really a blank canvas.”


Tru Kids bought the brands and intellectual property from Toys R Us after it filed for Chapter 11 bankruptcy protection in September 2017.

WHP plans to open a number of Toys R Us stores again in the U.S., ideally ahead of this holiday season.

That means that as of the holiday season 2021, we could see Toys R Us stores back and ready for us to shop our little hearts out.

In North America, the plan is to open Toys R Us stores, again and these stores could come in various formats such as: flagships, pop-ups, airport locations or mini stores inside other retailers’ shops. WHP hasn’t yet set a number for how many locations it plans to open in the U.S.

“There are so many malls that will no longer be in the future, so we don’t need to be there,” Shmidman said. “But we could be in malls that do have traffic. … So we really have an opportunity not just to capture that experience for toys that people are yearning for, but also capture where [people] want to shop. That will be very interesting post-Covid.”


I don’t know about you, but I am so excited.

I was just telling my husband a few days ago how I miss when we could take our kids to a toy store to shop so this makes me really happy.

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