I love a beauty countdown, but $150 is enough money that I want to know what is actually behind the doors before getting distracted by the pretty box.
Ulta’s Beauty Finds 25 Days of Beauty Advent Calendar is $150 on Ulta’s site. Ulta values the assortment at $440. Check the price and shipping availability for your address before you order.
Who would actually use this?
This is a mixed-category sampler for somebody who enjoys trying different brands. The listed assortment spans makeup, hair, fragrance, skincare and wellness. If your gift recipient only wants lip products, a more focused gift might be a better use of the budget.
Examples labeled full-size include Anastasia Beverly Hills Clear Brow Gel, The Ordinary Multi-Active Delivery Essence, NYX Butter Gloss Bling and OPI lacquer in Malaga Wine. Other listed items include 2.5-ounce amika dry shampoo and a 0.07-ounce Benefit Benetint.
So, yes, check the sizes. Twenty-five doors does not mean twenty-five full-size products.
The contents list needs a closer look
The product page lists 25 entries under “Features” and another six under “Includes.” I’ve asked Ulta’s PR representative to clarify the complete assortment. I would not buy this expecting 31 products based on those two sections.
If one particular item is the whole reason you want the box, confirm it with Ulta before ordering. I haven’t tested this calendar, and a long brand list alone doesn’t tell me whether someone will use the contents.
Should you wait for a holiday sale?
Ulta’s official holiday guide gives these 2026 shopping windows:
- Early Black Friday: October 25–November 21, in stores and online.
- Black Friday: online November 21 at 8 p.m. Central; in stores November 22 at 10 a.m. local time, through November 28.
- Cyber Monday: online November 29 at midnight Central through December 1 at 2 a.m. Central.
- Big Holiday Beauty Sale: November 29–December 24, in stores and online.
Those dates do not establish a discount on this calendar. I have not verified calendar-specific sale participation or coupon eligibility. Check the actual product price and offer exclusions before paying.
Compare before committing
For other formats, start with our K-beauty calendar comparison or Essence Baked With Love breakdown. Our Advent calendar guide has options beyond beauty, too. Recheck prices and availability on each retailer’s page.
My shopping rule here: read the assortment as if the calendar packaging didn’t exist. If you still want enough of what’s inside, then the countdown is a fun extra.
Shopping links in this article go directly to the retailer and are not affiliate links. Prices and availability can change.
