Aunt Jemima Officially Has A New Name and Logo

This post may contain affiliate links. For more information, please read our disclosure policy here

Aunt Jemima is officially retired.

Courtesy of The Quaker Oats Company

Quaker Oats announced Tuesday that its Aunt Jemima brand including their pancake mix and syrup officially has a new name.

Courtesy of The Quaker Oats Company

The pancake mix and syrup are getting a new name but keeping the same color scheme so when you’re at the grocery store, you can still keep your eyes peeled for the bright red pancake box.


Introducing Pearl Milling Company, the new title for the famous pancake mix and syrup.

Courtesy of The Quaker Oats Company

However, you may still be able to find Aunt Jemima products in grocery stores this summer until the packaging officially changes over.


Quaker Oats had originally announced the name change last summer “based on a racial stereotype.” 

The new design now features the same fluffy pancakes and gooey syrup but with a different name and a entirely new logo on the front of the bottle.


According to Quaker Oats, the new name originates from 1888 in St. Joseph, Missouri and was the originator of self-rising pancake mix.


On top of the new name, Quaker will also be donating $1 million to groups that empower black women and girls!


Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *