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Look, I’m all about the environment. Of course I want to save the world for our future generations. I think there are so many little things we can do in our everyday lives to conserve and protect the world. And, I want to teach my child the importance of all that, too.
So, when I got a note home touting the awesomeness of the Capri-Sun Brigade, and how they will (gasp!) donate $.02 to our school for every empty pouch we send in, at first that sounds like a cool idea.
Then, I started thinking about it. 2 cents isn’t really all that much money.
Hmmm, I wondered about the math of it all.
(I’m using Amazon for my price comparisons.)
A 6 0z. Capri-Sun 100% juice box costs on average $.98.
A 6.75 oz. Apple & Eve juice box costs about $.82.
So, that means you’re paying an extra $.16 cents for Capri-Sun than you would for a comparable brand. I think we all know that’s WAY MORE than the $.02 your kid’s school will the make off their Capri-Sun pouch.
Okay, fine. So, they cost more, but recycling is a good thing, right? Well, let’s see–instead of sending these to a recycling plant to be broken down, it’s up to PARENT VOLUNTEERS to open and wash out each Capri-Sun pouch. Don’t even get me started on how disgustingly unsanitary that is. (And probably a crazy waste of water, but I can’t prove that so I won’t state it as fact.)
And, if your kid isn’t drinking Capri-Sun, then they don’t get to put their juice box in the brightly colored fun box of trash like everyone else does. Great, so if I don’t buy the fancy juice, then my kid can’t be cool. I thought I had a couple of years before brand names mattered.
And what are they doing with all those pouches?