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Gwyneth Paltrow Is Launching A Lower Priced Beauty Line And I’m Intrigued

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I will admit. I’ve always been intrigued by Gwyneth Paltrow’s Goop line.

By “intrigued,” I mean that I often say, “What the actual hell? That’s so bougie and weird.”

Between the Vagina-Scented Candles, the DIY Coffee Enema Kits, the Vaginal Steaming Products, the Bondage Harness, the Rose Quartz Vaginal Egg — the list could go on — the Goop line has proved they are, in fact, a bit over the top.

But now, Gwyneth Paltrow is launching a line of Goop beauty products at Target and Amazon — for prices people can actually afford — and is it crazy that I want to try them?


Good.clean.goop — as this new cleaning line is called — still follows the company’s internal “dos” and “don’ts” for all their cleaning products.

So you’re still going to get the Goop quality (bougieness?) that the brand is known for.


We ban thousands of ingredients from both what we make and what we sell on the site from a multi-brand perspective.

Gwyneth Paltrow

Good.Clean.Goop Products You Will Want To Try

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