For the 3rd year in a row, the Skittles Pride packs are hitting stores.
The candies were created to support and celebrate the LGBTQ+ community.
These have appeared in Canada, Germany, and the United Kingdom in previous years, but now they are taking the United States by storm!
The Pride version skittles has gray candies with a white S on them. Yes, all of the color has been stripped from them.
However, this year will feature a “splash of color” thanks to six talented artists within the LGBTQ+ community (including Richmond based duo Ash Chess) who crafted original pack designs that represent how they “see the rainbow” each and every day.
You won’t be able to tell which flavors are which, but the gray candies do come in those five original flavors: strawberry, orange, lemon, green apple, and grape.
It’s basically a mystery with every bite.
The idea of stripping the colors is that Skittles is giving up its rainbow to show that only #OneRainbow matters.
For the third year in a row, $1 of every Pride pack purchase will help to support GLAAD‘s culture-changing work and programs to accelerate acceptance and combat anti-LGBTQ+ discrimination.
These limited-edition Skittles Pride packs should start popping up in Walmart (including its website) and CVS nationally this week.
The limited-edition Pride packs will be available to purchase in 4oz Share Size Packs and 15.6oz Sharing Size Stand Up Pouches at select retailers nationwide from May – June.
“GLAAD is proud to continue our ongoing partnership with SKITTLES in its efforts to celebrate, support and increase visibility for the LGBTQ community,” said John McCourt, Deputy Vice President, Strategic Partnerships at GLAAD. “We hope the artists’ stories that SKITTLES shares inspire our community and our allies. Amplifying LGBTQ art and artists helps further GLAAD’s mission to accelerate acceptance.”
I cannot wait to get my hands on some!!