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For the first time ever in the U.S., the Skittles Pride packs are hitting stores. The candies were created to support and celebrate the LGBTQ+ community.
These have appeared in Canada, Germany, and the United Kingdom in previous years, but now they are taking the United States by storm!
The Pride version skittles has gray candies with a white S on them. Yes, all of the color has been stripped from them.
You won’t be able to tell which flavors are which, but the gray candies do come in those five original flavors: strawberry, orange, lemon, green apple, and grape.
It’s basically a mystery with every bite.
The idea of stripping the colors is that Skittles is giving up its rainbow to show that only #OneRainbow matters.
These limited-edition Skittles Pride packs should start popping up in Walmart (including its website) and CVS nationally this week.
There will be Share Size Packs ($1.79) and Medium Stand Up Pouches ($2.59) available now through the end of June, for Pride Month.
In addition to supporting the LBGBTQ community on the packaging and with the candies, Skittles has partnered with GLAAD and will be donating $1 per pack to the organization up to $100,000 in June.
“While Pride month certainly looks different this year, Skittles is passionate about showing its support for the LGBTQ+ community,” Hank Izzo, vice president of marketing, Mars Wrigley U.S., said in a press release.
“We believe that giving up our rainbow means so much more than just removing the colors from our Skittles packs and we’re excited to do our part in making a difference for the LGBTQ+ community through our partnership with GLAAD, not only in June, but all year long.”
What are your thoughts on this? Skittles is known for their colorful items, but to do it in honor of those struggling right now is ok with me.