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Kellogg’s Just Dropped New Cereal Packaging For The Blind And Visually Impaired And It’s So Cool

It’s no surprise that grocery shopping for the blind and visually impaired presents a few obstacles.

BUT, thanks to Kellogg’s, shopping on the cereal aisle just got a tad bit easier.

Kellogg’s is teaming up with NaviLens to bring 4 special boxes for the visually impaired to their cereal lineup.

According to their website, Kellogg’s Corn Flakes, Special K Original, Rice Krispies and Crispix will be outfitted with a special NaviLens technology.


This technology allows people to scan a code that will help them understand which cereal they are holding.

The Navilens code looks a bit like a QR code, but you’ll be able to notice the difference.


Instead of a black and white random series of squares, dots, and blotches, the Navilens code has high-contrast blocks of color on a black background.


Get this. You don’t have to be right up on the box to make the Navilens code work.

Apparently, you can be as far as 40 feet away, and the Navilens app will verbally guide you to the box that contains the code.

How freaking cool is that?!?

You only have to point your phone in the general direction of the code, and it will work.

The Navilens app is FREE, and it will tell you the name of the product, its size, and the nutritional information.


NOT ONLY is this app super helpful in English, it actually knows about 36 different languages!!

This hella cool technology was first piloted in the U.K., with Kellogg’s being the first to bring it to the U.S.

These special Navilens equipped boxes of cereal can be found at retailers everywhere.

For more information on the Kellogg’s / Navilens collab, you can check it out HERE.