Surprise! Pepsi Has Changed Their Iconic Logo

Pepsi or Coke, Coke and Pepsi.

The two beverages are very similar, but the one substantial difference between the sodas are their logos.

And out of the two carbonated drinks, Pepsi has decided to make a change.

Introducing an updated logo that Pepsi hasn’t changed in 14 years.

Courtesy of @pepsi

Pepsi’s well established signature has always included a circle outlined in white with the colors red, white, and blue inside that circle.

And the brand name?

Courtesy of @pepsi

Pepsi has always unveiled their brand name centered directly below the circle which will soon, cease to exist.

Pepsi’s new logo now centers “Pepsi”, inside the circle with bolded letters.

Courtesy of PepsiCo, Inc.

The sudden changes comes after the beverage giant realized that many individuals have been writing “Pepsi” inside of the circle when asked to draw the popular logo from memory.

Courtesy of PepsiCo, Inc.

“We couldn’t ignore that kind of insight,” Mauro Porcini, PepsiCo’s chief design officer, said to CNN. “Instead of rejecting it, we decided to embrace it.”
Mauro Porcini

Courtesy of PepsiCo, Inc.

The newly designed logo also aims to put more emphasis on their zero sugar line which also changed.

And when speaking of the current logo that will soon be a design of the past,

Courtesy of PepsiCo, Inc.

The “Pepsi” in the logo “is decoupled from the globe,” explained Todd Kaplan, Pepsi’s chief marketing officer to CNN. “It’s this lowercase, italicized font, the blue is a little bit muted … it doesn’t exude that confidence and energy that the brand really represents.”
Todd Kaplan