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Peloton Did Damage Control By Making A New Ad to Prove Mr. Big Is Alive and Ryan Reynolds Even Came For The Ride

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Wowza. That was fast. Seriously, Peloton wasted NO TIME making this ad.

In case you haven’t heard, Mr. Big in the Sex in The City Reboot, “And Just Like That…” dies in the first freaking episode and it’s had the entire internet freaking out.

Not only did fans everywhere just lose their minds, they also pretty much trolled and boycotted Peloton saying it was their fault he died.


Sure, he had a heart attack after riding his Peloton Bike but the company tried to make it clear that it was Mr. Big’s lifestyle for years that led him there.


People were still not having it so, Peloton went to be plan B.

They actually made a commercial within 3 days that features Mr. Big to try to prove that he is alive and well.


The best part is, Ryan Reynolds actually narrates this commercial (I seriously love that guy).

So, the new Peloton ad begins with Chris Noth, who plays Mr. Big, sitting by a romantic fireplace with Jess King, a real-life Peloton instructor who also played one in the reboot.

“Should we take another ride? Life’s too short not to,” Mr. Big says, as the camera pans out to two Peloton bikes.

A voiceover by Ryan Reynolds then relays the benefits of cycling, such as improving heart, lungs and circulation, and reducing the risk of cardiovascular diseases.

At the end, he even says “He’s alive,” – HA!

So, if you were upset at Peloton that Mr. Big died that way, maybe, just maybe this will make up for it?

You have to admit, it is pretty impressive they filmed, edited and got the actors to be part of this so fast!

You can watch the full Peloton ad below.

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