Makeup Trends to Leave Behind in 2024
It’s almost 2025, bestie—time to hit refresh on that makeup bag! Makeup trends come and go, and while some were fun for a minute (looking at you, glass skin obsession), others might’ve overstayed their welcome. And hey, it’s totally okay! Beauty is all about experimenting, but not every trend ages like a fine wine. Some looks are getting a little tired, some are just too high-maintenance, and a few… well, we were never emotionally prepared to explain them to future generations. If you’ve been holding on to some of these trends, consider this your friendly nudge to let them go. 2024 was the year for natural, wearable glam and embracing what makes you uniquely you—so it’s time to make room for fresher, more exciting looks! We’re talking less time blending in front of the mirror and more time living your best life. Plus, ditching trends doesn’t mean losing your personal style—it just means you’ve outgrown them. Without further ado, let’s give these trends a graceful goodbye and prepare to glow up into the new year!
Overly Matte Everything
Say it with us: Skin. Needs. To. Breathe. The fully-matte, powder-heavy look had its run, but it can leave your face looking flat and lifeless. Dewy, skin-like finishes are the way forward—let’s embrace a bit of glow!
Overdrawn Lips That Don’t Match Your Skin Tone
The ‘90s called, and they want their overlined brown lip back. Mismatched lip liner and lipstick combos can look harsh—soft blends are where it’s at now. Try subtle overlining with a shade that enhances, not overwhelms.
Super Contoured Cheeks (aka “Cheekbones on Steroids”)
We get it—you want cheekbones that could cut glass. But extreme contouring can look more Halloween than high fashion. Swap the harsh lines for softer bronzing and blush draping to bring warmth back into your face.
Blocky Eyebrows That Refuse to Budge
Instagram brows had a moment, but now it’s time to chill. Fluffy, natural brows are the vibe for 2025. Let’s leave the stencil look behind and embrace the messiness of real brows!
Lip Gloss That’s Basically Glue
Gloss that sticks your hair to your lips at the slightest breeze? Hard pass. Opt for lighter, non-sticky formulas that deliver shine without making you feel like you’re trapped in a web.
Cut Creases on a Casual Tuesday
A cut crease can be stunning… for the right occasion. But spending 45 minutes on an eye look for brunch? It’s giving extra. We’re embracing softer, more wearable eye makeup for day-to-day glam.
Neon Eyeshadow for Every Event
There’s a time and place for neon shadows (like festivals and theme parties), but for daily wear? It’s a lot. 2025 is about minimal glam with strategic pops of color, not a whole Crayola box on your lids. 🎨
Excessive Fake Freckles
We get it—freckles are cute! But going overboard with them can start to look like face paint. Subtle is the name of the game now: If you don’t have freckles naturally, a few light dots will do the trick.
Foundation That Looks Like a Mask
Your foundation should blend with your skin, not sit on top of it like frosting. Heavy, full-coverage bases are out; lightweight, breathable formulas are in. Let your skin shine through! ✨
Spider-Lash Mascara
Clumpy, stuck-together lashes might have felt bold, but now they just feel… sticky. Clean, fluttery lashes (with some strategic layering) are trending—think lash lift, not lash clump.
Too Much Highlighter (aka “Blinding Glow”)
Yes, highlighter was the moment for a few years, but at some point, we all looked like human disco balls. In 2025, it’s about strategic glow—highlight the high points without looking like the Tin Man.
Glossy Eyelids (that never actually stay put)
The editorial glossy eyelid look is cool in photos—until you blink, and it creases everywhere. Let’s swap the sticky lids for cream shadows that give a similar effect without the chaos.
Face Gems for Everyday Makeup
Gems and rhinestones are fun (hello, Euphoria vibes), but wearing them to the grocery store might be… a lot. Save the sparkle for special occasions and let your natural glow be the everyday star.
Over-Complicated Skincare-Infused Makeup
While we love a multi-tasker, some makeup products are trying to do too much. Do we really need foundation with 37 active ingredients? Stick to a good skincare routine and let your makeup be makeup.
No-Makeup Makeup That Takes 12 Steps
Ironically, some “natural” makeup routines are more complicated than a full glam look. The new trend? Actual simplicity. A few well-chosen products will do the job—no need to fake that effortless look with a million steps.
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