Adidas Terminates Their Partnership With Kanye West and It’s Effective Immediately 

Ye has recently racked up a list of companies that have ended their partnerships with him.

Such companies include talent agency CAA, Balenciaga, and Vogue just to name a few.

And now added to that list is Adidas.

In a recent statement from Adidas,

“does not tolerate antisemitism and any other sort of hate speech” also mentioning that his recent comments were “unacceptable, hateful and dangerous.” Adidas stated that Kanye violated the company’s “values of diversity and inclusion, mutual respect and fairness.”

Adidas

Not only has Adidas ended their partnership with Kanye effective immediately, but sales and production of the Yeezy brand have also come to a stop as well as payments to Ye and his companies.

Not to mention, Adidas had also put the “partnership under review” earlier this month after Kanye wore a t-shirt that read “White Lives Matter” out in public.

The Anti-Defamation League categorized the phrase on his shirt as a “hate slogan” that’s used by White supremacist groups including the Ku Klux Klan.

Jonathan Greenblatt, CEO of the Anti-Defamation League mentioned that Adidas’ decision to end their partnership with Kayne is a “very positive outcome.”

“It illustrates that antisemitism is unacceptable and creates consequences. Without a doubt, Adidas has done the right thing by cutting ties with Ye after his vicious antisemitic rants,” he said in a statement. “In the end, Adidas’ action sends a powerful message that antisemitism and bigotry have no place in society.”

Jonathan Greenblatt