Health is on everyone’s minds right now. How can it not be with everything going on in the world?
Well, Burger King has decided to step up and take some action for their menu, and honestly, I’m impressed.
Burger King has launched a “Keep It Real” campaign, removing artificial colors, flavors, and preservatives!
“We know our guests’ expectations are changing, and they want to make choices they can feel good about. By banning these 120 ingredients from our food, we’re offering guests an easy choice — delicious food made with quality ingredients. We’re confident that our ongoing commitment to real food will not only provide guests with the food they’re looking for, but also set a standard for the industry overall.”Ellie Doty (Chief Marketing Officer of Burger King)
They have been introducing different “Keep It Real Meals” endorsed by different celebrities, but now, we have a full list of banned ingredients.
This is a HUGE step for the fast food industry and hopefully others will follow suit!