Dollar Tree Is Raising Their Prices To $1.25 Nationwide

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Well, it happened and I can’t say that I didn’t see this coming because I did…

Well, For The First Time Ever, Dollar Tree Will No Longer Just Cost a Dollar.

Now, you might remember about two years ago when Dollar Tree announced many locations across the US would begin including items that were more than a dollar. This was known as “Dollar Tree Plus”.

Let me just say – this is not about Dollar Tree Plus. This is just about Dollar Tree and items that are actually $1.

In a press release, Dollar Tree announced that for the first time ever, they will be breaking their $1 price promise in some stores.

We experienced a strong finish to the quarter, as shoppers are increasingly focused on value in this inflationary environment,” stated Michael Witynski, President and Chief Executive Officer. “Our Dollar Tree pricing tests have demonstrated broad consumer acceptance of the new price point and excitement about the additional offerings and extreme value we will be able to provide. Accordingly, we have begun rolling out the $1.25 price point at all Dollar Tree stores nationwide. The continuing expansion of our key strategic initiatives, including Dollar Tree Plus, Combo Stores and the H2 format, are all going well and on, or ahead of, plan. I am very proud of our team’s efforts – especially those in our stores and distribution centers – to serve our customers by delivering incredible value on everyday products.”

So, what does this mean? It means everything that was once $1 is not $1.25.

Now you should know, this is happening nationwide so every single Dollar Tree store will soon see this price increase by early 2022.

“Our brand promise is that customers get great value for what they spend at Dollar Tree. We will continue to be fiercely protective of that promise, regardless of the price point, whether it is $1.00, $1.25, $1.50.”

So, for now, just keep this in mind. While it does suck, Dollar Tree is just one of the many companies experiencing an increase in costs of goods due to the labor storage and cargo shipments being delayed.

As soon as we know more, we will let you know. You can read the full Dollar Tree Press Release Here.

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