In honor of this year’s Pride Month which will be June of 2021, Kellogg’s is celebrating the LGBTQ family with a special themed cereal.
Kellogg’s is introducing a colorful new cereal that looks like fruit loops and heart shaped cheerios combined in one bowl, except it’s not!
Kellogg’s and GLAAD have teamed up to create the “Together With Pride” cereal that includes colorful heart shaped cereal pieces that are berry flavored and topped with glitter you can eat for an extra special coating!
The 7.8-ounce box will have a suggested retail price of $3.99 and when you upload your receipt to the Kellogg’s Family Rewards site, Kellogg’s will donate $3 to GLAAD for every box purchased between May 1st and November 30th.
The goal is to reach a minimum of $100,000 and a maximum of $140,000; so keep in mind that within 30 days of purchase, you must upload your receipt for your box to count ladies and gentleman!
Finally, the limited edition pride cereal will be available in select major retailer stores nationwide starting mid-May according to press materials!