Pantone’s 2023 Color of The Year is Here and It’s A Total Vibe

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It is that time of the year… the time when we all find out the color that will determine how we decorate every aspect of our lives for the next year.

Yes, Pantone’s 2023 color of the year is here and it’s perfectly pink.


The Pantone color of the year for 2023 is Viva Magenta!

It’s not Barbie pink but more of a luxurious pink.

What is Viva Magenta?

Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.


The company continued:

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.


How was the color of the year selected?

The color of the year 2023 was selected by human trend prognosticators who survey fashion and design, then interpreted by the A.I. tool Midjourney to create what Pantone described as an “endless new ecosystem to be explored, called ‘the Magentaverse.’”


Well, then…

It’s a fancy pink if you ask me.

With that being said, get ready to see this color literally throw up all over everything over the next year…

Do you like it? Honestly, it reminds me of some of the tones in a beautiful flamingo!

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