‘Period Cruch’ Cereal Exists and I Can’t Think of Anything Less Appetizing

Imagine walking up in the morning and the first thing you begin craving is cereal called Period Crunch.

Yeah, I don’t think that sounds appetizing…

In case you’re wondering, yes it actually exists.

Intimina, a company that provides “a comprehensive collection of products and information for women,” is branching out into breakfast cereal to keep those period-centric conversations on the table.

Like, I get why they made it but I can’t imagine anyone wants to talk about periods and their uterus over the breakfast table.

The company announced they created “Period Crunch” which is described as a box of raspberry-flavored cereal shaped like uteri — to “raise awareness of the lack of conversations about periods in the home.”

I’m delighted that INTIMINA has taken the bull by the horns and developed Period Crunch to help raise awareness of the ongoing social stigma around periods,” Intimina gynecologist Dr. Shree Datta said. “Periods are a natural part of who we are, so it’s deeply concerning to hear that so many people remain uncomfortable discussing them when they are just another part of our health. It’s heart-breaking to hear that 25% of people have taught themselves about periods when there is support available. I look forward to Period Crunch kickstarting some difficult conversations and breaking down barriers over the breakfast table.”

Apparently, the cereal was designed to resemble the “structure of a uterus” and made even more realistic when milk is poured, as the cereal quickly turns it red.

Again, as a woman, I think the message is great, but could they have made something else that wouldn’t make someone lose their appetite at breakfast?

Hey, at least they got people talking, right?

To register your interest in receiving a box of Period Crunch, please email periodcrunch@thisiscow.com.