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Harry Styles Has Launched A Gender-Neutral Beauty Brand And It Is Fire

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There are a few celebrities who aren’t afraid to dress in gender-fluid attire, and at the top of that list is Harry Styles.

He has always done and worn whatever he wants, and he is my spirit animal when it comes to his love for nail polish!

So, it only makes sense that a style icon such as Harry Styles would come out with his own beauty brand.

He made the big reveal announcement on — of course — Twitter and Instagram, posting a picture of himself with the caption “Find your Pleasing.”

And, that just so happens to be the name of his beauty line — Pleasing.

The brand does have a website which has all the dish on this hella cool line of beauty products.

Right now, Pleasing is focused on the nails and face, which all center around the pearl. Why? As Harry Styles, himself, has said, pearls are an “ode to the beauty found in a simple shell.”

The beauty line contains several different nail polishes, as well as an illuminating serum, and a face serum / lip balm.

The Perfect Polish Set contains four different shades of nail polish, Perfect Pearl, Pearly Tops, Inky Pearl, and Granny’s Pink Pearls. This set of gorgeous colors clocks in at $65.

The Pearlescent Illuminating Serum is a moisturizing formula that contains “Vitamin B5, Antioxidants, and Amino Acids for all skin types.” The “pearls” in the serum are actually mica balls that dissolve into the formula and illuminate the skin. This serum will set you back 35 bucks.

Then there is the Pleasing Pen. One end of this rollerball facial pen includes a serum that is great for tired and aging eyes. The other end has a marshmallow-flavored lip treatment that gives you a “demi-matte” look. The cost of this pen is $30, which isn’t bad considering it’s two products in one.

The Pleasing Pen has already sold out in pre-order, but you can put in your email address to get a code that gets you early access when it becomes available again.

Harry says that his line of beauty products was inspired by Japanese skin divers. These are the females that jump into the water with no gear — just a net — and collect pearls.

Their skin looks so fresh, shining in the sun, and I wanted a product that would give that feeling… like you’ve just come from the cold ocean.

Harry Styles

There are definitely more products to come, but you can go get the nail polish and eye serum in the interim.

I really want that nail polish set — but it’s going to have to go on my Christmas list. I can’t justify spending the $65 on nail polish — even if I adore it!

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