Well, this doesn’t happen very often on Super Bowl Sunday.
This year, we are going to be taken to church during the big game, and I’m intrigued.
The “He Gets Us” campaign is dropping, not one, but two commercials on Super Bowl Sunday, and you’re going to want to check them out.
We think Jesus is a big deal and we want to make a big deal out of it — What better way to do that than to put him in the biggest cultural moment that we have the entire year?Jason Vanderground, campaign spokesperson
“He Gets Us” is designed to promote Jesus and Christianity, but not in a way you’re probably used to.
They are trying to rebrand Jesus.
Arguably the most famous influencer in history, Jesus dealt with criticism left and right. But he never let it deter him from delivering his radical truth. #HeGetsUsHe Gets Us
“He Gets Us” is putting forth the idea that Jesus was an immigrant refugee who was unfairly treated — kind of similar to the way other marginalized minority groups are treated in the modern world.
Whatever you are facing, Jesus faced it too.He Gets Us Campaign
According to Fox News, “He Gets Us” is “attempting to appeal to the LGBTQ community and other groups that previously felt unwelcome in the church.”
There is kind of a problem with that, however.
CNN says that the “He Gets Us” campaign “has connections to anti-LGBT and anti-abortion laws,” which obviously, many people in the mainstream are going to take issue with.
This Sunday, the “He Gets Us” campaign will air two ads during the Super Bowl, spending $20 million to spread the brand of Jesus as a guy who had empathy for the poor, was an activist, or who was just as sick of politics as the rest of us.KCUR
I’m kind of really wanting to see these Jesus Super Bowl commercials.
Tune into the big game on Sunday to see what the hype is all about.