Longaberger Baskets Are Making A Comeback And I’m So Ready

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If you live in the midwestern United States, you have UNDOUBTEDLY heard of Longaberger baskets. In fact, you probably had a basket or two on the table for your holiday meal.

The company, which relied heavily on home sales consultants, was started in the mid 1970s. It reached its peak in 2000, with over $1 billion in sales. It was virtually out of commission by 2018.


You might also have seen these woven baskets on QVC, as they were a favorite on this television shopping network.


Now, unfortunately, these basket are found more in antique stores and second-hand collectible stores. As of 2018, the company has officially ceased operation.


Or, has it? It was just announced that this company, known for its beautifully woven baskets, is about to get a breath of fresh new life from a new manufacturer.


According to Columbus Business First, “Ohio-based Dresden & Co. has entered into a license agreement to manufacture the baskets again, in a deal with New York City consumer products conglomerate Xcel Brands, Inc. (NASDAQ: XELB) and Chicago-based Hillco Global, which have acquired the intellectual property of the one-time distinctive brand of baskets and consumer goods.”


Yes. The baskets will once again be sold by a dedicated team of direct-sales consultants. You can go to the Longaberger website if you want more information on this venture.


You will also be able to find them on QVC.


You might be wondering what will happen to the, now empty, Longaberger building that is famously shaped like a huge Longaberger basket.


There are plans, by the new owners, to make this beautiful work of architecture into a luxury hotel in 2020. It currently has seven stories and more than 180,000 square feet.


I would love to stay in it — just once. I bet it will be GORGEOUS!


I am so happy about the news that Longaberger is coming back! Be looking for it soon, and secure your sales consultant now. I’m sure you are going to want ALL the baskets.


You totally need to check out another one of my FAVORITE direct sales companies, Young Living Essential Oils. I think I must own them ALL, and use them on the daily.

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One Comment

  1. Is this old or are they really coming back? If yes when?

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