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Peloton Just Pulled Their Ad Featuring Chris Noth in Wake of Sexual Assault Allegations

*Sigh* the fun surrounding Chris Noth aka Mr. Big lasted all but two seconds…

In case you haven’t heard by now, earlier today, there were two sexual assault allegations published against Chris Noth.

HBO

Now, it is hard to say whether these women are actually telling the truth or want their two minutes of fame after all the heat surrounding Mr. Big dying after riding a Peloton bike in “And Just Like That’s” pilot episode.

HBO

While Chris Noth has made a public statement denying these allegations, it’s really hard to know who’s telling the truth.

“The accusations against me made by individuals I met years, even decades, ago are categorically false,” the statement said. “These stories could’ve been from 30 years ago or 30 days ago — no always means no — that is a line I did not cross. The encounters were consensual. It’s difficult not to question the timing of these stories coming out. I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women.”

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Peloton Ad

Unfortunately, this all has caused companies to turn away (whether it’s true or not, the negative publicity probably isn’t good for the brand).

So, Peloton has pulled their ad. Yes, the one they made quickly after stuff hit the fan with fans being angry HBO killed off Mr. Big.

Peloton Ad

The ad originally was in circulation online and now is no longer available to view on the company’s Twitter, Instagram, or YouTube accounts.

“Every single sexual assault accusation must be taken seriously,” a Peloton spokesperson said in a statement provided to EW. “We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and archived related social posts.”

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YIKES.

And that is what is so hard about allegations like this. We never and may never know the truth (unless there is evidence) and if it’s all a lie, a man’s career could be ruined.

If it isn’t a lie, well, that is just awful and that person deserves what they get.

Bottom line is, this whole thing sucks and I really hope none of it is true.

American actor Chris Noth is pictured during an opening ceremony for a new Korloff flagship store in Taipei, Taiwan, 10 April 2012.

Photos courtesy of Deposit Photos.